Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study

As one of the largest payment platforms in China, Alipay, launched a green behavior project called Ant Forest. The purpose of taking this initiative by Alipay is to make the world greener. This mobile application has motivated many users to plant millions of trees. However, minimal studies have been...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Shujie, Ibrahiem, Mohammed Habes, Li, Mengyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9779548/
https://www.ncbi.nlm.nih.gov/pubmed/36554915
http://dx.doi.org/10.3390/ijerph192417034

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9779548/
https://www.ncbi.nlm.nih.gov/pubmed/36554915
http://dx.doi.org/10.3390/ijerph192417034

Ejemplares similares