An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications

Traditional advertising techniques seek to govern the consumer’s opinion toward a product, which may not reflect their actual behavior at the time of purchase. It is probable that advertisers misjudge consumer behavior because predicted opinions do not always correspond to consumers’ actual purchase...

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Detalles Bibliográficos
Autores principales: Shah, Syed Mohsin Ali, Usman, Syed Muhammad, Khalid, Shehzad, Rehman, Ikram Ur, Anwar, Aamir, Hussain, Saddam, Ullah, Syed Sajid, Elmannai, Hela, Algarni, Abeer D., Manzoor, Waleed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9782208/
https://www.ncbi.nlm.nih.gov/pubmed/36560113
http://dx.doi.org/10.3390/s22249744

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9782208/
https://www.ncbi.nlm.nih.gov/pubmed/36560113
http://dx.doi.org/10.3390/s22249744

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