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An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications
Traditional advertising techniques seek to govern the consumer’s opinion toward a product, which may not reflect their actual behavior at the time of purchase. It is probable that advertisers misjudge consumer behavior because predicted opinions do not always correspond to consumers’ actual purchase...
| Autores principales: | , , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9782208/ https://www.ncbi.nlm.nih.gov/pubmed/36560113 http://dx.doi.org/10.3390/s22249744 |