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Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

OBJECTIVE: Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before. In this study, electronic resource marketing methods were prioritized and th...

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Detalles Bibliográficos
Autores principales: Eskrootchi, Rogheyeh, Boroumand, Mohammad Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: University Library System, University of Pittsburgh 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9782590/
https://www.ncbi.nlm.nih.gov/pubmed/36589300
http://dx.doi.org/10.5195/jmla.2022.1351