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Privacy in targeted advertising on mobile devices: a survey

Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number of intermediary entities and technologies. The advertising a...

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Detalles Bibliográficos
Autores principales: Ullah, Imdad, Boreli, Roksana, Kanhere, Salil S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9789888/
https://www.ncbi.nlm.nih.gov/pubmed/36589145
http://dx.doi.org/10.1007/s10207-022-00655-x