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Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior

Streaming services provide people with a seemingly infinite set of entertainment choices. This large set of options makes the decision to view alternative content or stop consuming content altogether compelling. Yet, nearly all experimental studies of the attributes of video content and their abilit...

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Detalles Bibliográficos
Autores principales: Lin, Li-Hsin, Narender, Rainita, Zak, Paul J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9792976/
https://www.ncbi.nlm.nih.gov/pubmed/36582406
http://dx.doi.org/10.3389/fnbeh.2022.1053053