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Relationship between green entrepreneurship orientation, integration of opportunity and resource capacities and sustainable competitive advantage

Green entrepreneurial orientation (GEO) and sustainability have been the hot topics in green entrepreneurship research. The GEO integrates market orientation (MO) and environmental orientation (EO), and enterprises need to increase resource investment. However, it is not clear whether this strategic...

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Detalles Bibliográficos
Autores principales: Li, Wenjin, Sun, Yu, Gao, Yang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9806263/
https://www.ncbi.nlm.nih.gov/pubmed/36600708
http://dx.doi.org/10.3389/fpsyg.2022.1068734