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Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products
INTRODUCTION: There is a common phenomenon of tactile missing in online retail. How to realize consumer tactile compensation is a consensus problem in the field of e-commerce. More and more marketeers and scholars convey their ideas via visual display, but few researches have focused on the tactile...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9807036/ https://www.ncbi.nlm.nih.gov/pubmed/36600710 http://dx.doi.org/10.3389/fpsyg.2022.1034872 |