A study of factors influencing Chinese college students’ intention of using metaverse technology for basketball learning: Extending the technology acceptance model

INTRODUCTION: Based on the expansion of flow constructs based on the TAM model, this study assesses the impact of metaverse technology in college basketball courses. METHODS: We surveyed 849 effective samples using an online questionnaire survey, verified our analysis using structural equation modeling, and examined the moderating effect of gender on the path relationship. RESULTS: The perceived ease of use, the flow experience, and the perceived usefulness of the product are important predictors of behavioral intention. According to the study, perceived usefulness, and flow experience influence attitudes significantly. A moderating effect of gender is observed on perceived ease of use on the path to behavioral intention, and the results extend the theoretical research on the use of metaverse technology for basketball instruction and TAM. DISCUSSION: A metaverse-based learning experience can enhance the flow experience of basketball learning, thus increasing the willingness to use and the effectiveness of learning.