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Using a support vector machine to determine loyalty in African, European, and North American telecoms
Brand loyalty is seen as a repeat purchase and the ability to recommend services or products. Telecommunication service providers require loyal customers to stay in business. The current study examines the impact of brand function and corporate image on customer loyalty in the telecommunication indu...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9811816/ https://www.ncbi.nlm.nih.gov/pubmed/36619498 http://dx.doi.org/10.3389/frma.2022.1025303 |