The impact of TV series consumption on cultural knowledge: An empirical study based on gratification–cultivation theory

This study aims to clarify the media-induced trends of cross-cultural transmission and examine the implicit promotional potential for cultural branding. The gratification and cultivation theories are used to explore the promotional media prospect in forming perceptions of foreign cultures’ tradition...

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Detalles Bibliográficos
Autores principales: Tirasawasdichai, Tanin, Obrenovic, Bojan, Alsharif, Hussain Zaid H.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815613/
https://www.ncbi.nlm.nih.gov/pubmed/36619131
http://dx.doi.org/10.3389/fpsyg.2022.1061850

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815613/
https://www.ncbi.nlm.nih.gov/pubmed/36619131
http://dx.doi.org/10.3389/fpsyg.2022.1061850

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