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The impact of TV series consumption on cultural knowledge: An empirical study based on gratification–cultivation theory
This study aims to clarify the media-induced trends of cross-cultural transmission and examine the implicit promotional potential for cultural branding. The gratification and cultivation theories are used to explore the promotional media prospect in forming perceptions of foreign cultures’ tradition...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815613/ https://www.ncbi.nlm.nih.gov/pubmed/36619131 http://dx.doi.org/10.3389/fpsyg.2022.1061850 |