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How multisensory perception promotes purchase intent in the context of clothing e-customisation

With the continuing development of internet technologies, an increasing number of consumers want to customise the products they buy online. In order to explore the relationship between perception and purchase intent, a conceptual framework was developed that was based on the link between multisensor...

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Detalles Bibliográficos
Autores principales: Li, Pei, Guo, Xiangmei, Wu, Chunmao, Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9816429/
https://www.ncbi.nlm.nih.gov/pubmed/36619084
http://dx.doi.org/10.3389/fpsyg.2022.1039875