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How multisensory perception promotes purchase intent in the context of clothing e-customisation
With the continuing development of internet technologies, an increasing number of consumers want to customise the products they buy online. In order to explore the relationship between perception and purchase intent, a conceptual framework was developed that was based on the link between multisensor...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9816429/ https://www.ncbi.nlm.nih.gov/pubmed/36619084 http://dx.doi.org/10.3389/fpsyg.2022.1039875 |