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Effects of brand community social responsibility: roles of collective self-esteem and altruism
The social responsibility of brands and consumers within brand communities is a new phenomenon that can have important implications for brands, communities, and consumers. However, previous research on the relationship between brand community social responsibility (BCSR) and brands/communities is st...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9816545/ http://dx.doi.org/10.1057/s41262-022-00306-5 |