Cargando…

Effects of brand community social responsibility: roles of collective self-esteem and altruism

The social responsibility of brands and consumers within brand communities is a new phenomenon that can have important implications for brands, communities, and consumers. However, previous research on the relationship between brand community social responsibility (BCSR) and brands/communities is st...

Descripción completa

Detalles Bibliográficos
Autores principales: Zhou, Zhimin, Wang, Yucheng, Zheng, Yaqin, Liu, Shixiong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9816545/
http://dx.doi.org/10.1057/s41262-022-00306-5

Ejemplares similares