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Efficient combinations of dual incentives on social networks to achieve viral spread
The high penetration of online communication in social networks provides a perfect context for launching a viral marketing campaign. Viral marketing strategies with adoption and promotion incentives are applied by companies for acquiring customers and occupying the market rapidly. In this paper, mot...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9816549/ http://dx.doi.org/10.1007/s10660-022-09668-z |