Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction

Considering the significant impact of the reference effect on consumer purchasing decisions and corporate profits, this paper mainly focuses on the influence of the reference effect of consumers in carbon emission reduction (CER) on the platform selling mode selection. To this end, this paper establ...

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Detalles Bibliográficos
Autores principales: Ma, Deqing, Wang, Xue, Hu, Jinsong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9819736/
https://www.ncbi.nlm.nih.gov/pubmed/36613079
http://dx.doi.org/10.3390/ijerph20010755

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9819736/
https://www.ncbi.nlm.nih.gov/pubmed/36613079
http://dx.doi.org/10.3390/ijerph20010755

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