Cargando…
Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction
Considering the significant impact of the reference effect on consumer purchasing decisions and corporate profits, this paper mainly focuses on the influence of the reference effect of consumers in carbon emission reduction (CER) on the platform selling mode selection. To this end, this paper establ...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9819736/ https://www.ncbi.nlm.nih.gov/pubmed/36613079 http://dx.doi.org/10.3390/ijerph20010755 |