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Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation
Sharing a flat with strangers is no longer hypothetical but well accepted by many consumers who participate in peer‐to‐peer (P2P) services. Online P2P sharing platforms act as intermediaries between providers and consumers who do not know each other personally. Sharing via platforms entails a certai...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9821683/ https://www.ncbi.nlm.nih.gov/pubmed/36624746 http://dx.doi.org/10.1002/cb.2075 |