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Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation

Sharing a flat with strangers is no longer hypothetical but well accepted by many consumers who participate in peer‐to‐peer (P2P) services. Online P2P sharing platforms act as intermediaries between providers and consumers who do not know each other personally. Sharing via platforms entails a certai...

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Detalles Bibliográficos
Autores principales: Marth, Sarah, Hartl, Barbara, Penz, Elfriede
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9821683/
https://www.ncbi.nlm.nih.gov/pubmed/36624746
http://dx.doi.org/10.1002/cb.2075