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The impact of price transparency of bundled vacation packages on travel decision making: An experimental study

Price transparency is a vital factor in consumers’ judgements and decisions. When selecting a bundled vacation package, travelers are often influenced by transparency in the prices of individual elements of the package. However, because of the diversity of elements bundled in a vacation package, it...

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Detalles Bibliográficos
Autores principales: Bai, Shizhen, Chu, Lingyun, Fam, Kim-Shyan, Wei, Sheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9822728/
https://www.ncbi.nlm.nih.gov/pubmed/36619123
http://dx.doi.org/10.3389/fpsyg.2022.1053135