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The impact of price transparency of bundled vacation packages on travel decision making: An experimental study
Price transparency is a vital factor in consumers’ judgements and decisions. When selecting a bundled vacation package, travelers are often influenced by transparency in the prices of individual elements of the package. However, because of the diversity of elements bundled in a vacation package, it...
Autores principales: | Bai, Shizhen, Chu, Lingyun, Fam, Kim-Shyan, Wei, Sheng |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9822728/ https://www.ncbi.nlm.nih.gov/pubmed/36619123 http://dx.doi.org/10.3389/fpsyg.2022.1053135 |
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