How attributions of coproduction motives shape customer relationships over time

Despite the proliferation of coproduction concepts in various B2C contexts, knowledge on how coproduction shapes customer relationships is still surprisingly limited, as prior studies find mixed results and are bound to a short-term perspective. The present study addresses these limitations by provi...

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Detalles Bibliográficos
Autores principales: Güntürkün, Pascal, Haumann, Till, Edinger-Schons, Laura Marie, Wieseke, Jan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9839446/
https://www.ncbi.nlm.nih.gov/pubmed/36684408
http://dx.doi.org/10.1007/s11747-022-00910-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9839446/
https://www.ncbi.nlm.nih.gov/pubmed/36684408
http://dx.doi.org/10.1007/s11747-022-00910-6

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