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Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes
Digital innovation is challenging the traditional way of offering financial services to companies; the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services. Within the framework of the Theory of Planned Behavior (TPB) and the Theory...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2023
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9840562/ https://www.ncbi.nlm.nih.gov/pubmed/36687792 http://dx.doi.org/10.1186/s40854-022-00434-6 |