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Factors affecting consumers’ purchase intention for agriculture products omni-channel

Agricultural retailers face serious challenge of losing consumers due to channel integration, it has become essential to provide an expected consistent and seamless omni-channel shopping experience in an omni-channel environment. Although previous literature has begun to focus on the consumer perspe...

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Detalles Bibliográficos
Autores principales: Liu, Yan, Zheng, Shuyin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9842663/
https://www.ncbi.nlm.nih.gov/pubmed/36660286
http://dx.doi.org/10.3389/fpsyg.2022.948982