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Factors affecting consumers’ purchase intention for agriculture products omni-channel
Agricultural retailers face serious challenge of losing consumers due to channel integration, it has become essential to provide an expected consistent and seamless omni-channel shopping experience in an omni-channel environment. Although previous literature has begun to focus on the consumer perspe...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2023
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9842663/ https://www.ncbi.nlm.nih.gov/pubmed/36660286 http://dx.doi.org/10.3389/fpsyg.2022.948982 |