The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

This work investigates how the COVID-19 outbreak has affected consumers’ green purchasing intention in the fashion industry. It examines how this exogenous shock has influenced the relationship between consumer green purchasing intention and its three relevant antecedents (environmental knowledge (E...

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Detalles Bibliográficos
Autores principales: Annunziata, Eleonora, Pucci, Tommaso, Cammeo, Jacopo, Zanni, Lorenzo, Frey, Marco
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9850337/
http://dx.doi.org/10.1007/s43039-023-00065-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9850337/
http://dx.doi.org/10.1007/s43039-023-00065-4

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