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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
Non-face (NF) emojis are increasingly used to complement or substitute words in digital marketing messages, yet the effects, mechanisms, and contingencies of this communication strategy remain underexplored. In a large-scale longitudinal study of Airbnb listings, we show that NF emojis (vs. simple t...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9852812/ https://www.ncbi.nlm.nih.gov/pubmed/36694797 http://dx.doi.org/10.1007/s11747-022-00917-z |