Comparative analysis of Australian climate change and COVID-19 vaccine audience segments shows climate skeptics can be vaccine enthusiasts

Denialism and the spreading of misinformation have occurred regarding both climate change and COVID-19, delaying uptake of urgent actions. Audience segmentation analysis identifies audience subgroups likely to have similar responses to messaging, and is a valuable tool for effective campaigns encour...

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Detalles Bibliográficos
Autores principales: Richardson, Lucy M., Thaker, Jagadish, Holmes, David C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9853496/
https://www.ncbi.nlm.nih.gov/pubmed/36670135
http://dx.doi.org/10.1038/s41598-022-26959-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9853496/
https://www.ncbi.nlm.nih.gov/pubmed/36670135
http://dx.doi.org/10.1038/s41598-022-26959-5

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