Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities

Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a neglected area in the context of virtual brand co...

Descripción completa

Detalles Bibliográficos
Autores principales: Li, Xuexin, Yang, Congcong, Wang, Shulin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854732/
https://www.ncbi.nlm.nih.gov/pubmed/36661603
http://dx.doi.org/10.3390/bs13010031

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854732/
https://www.ncbi.nlm.nih.gov/pubmed/36661603
http://dx.doi.org/10.3390/bs13010031

Ejemplares similares