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Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities

Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a neglected area in the context of virtual brand co...

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Detalles Bibliográficos
Autores principales:	Li, Xuexin, Yang, Congcong, Wang, Shulin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854732/ https://www.ncbi.nlm.nih.gov/pubmed/36661603 http://dx.doi.org/10.3390/bs13010031

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