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Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model

This study starts from the cyber-ostracism experience that often occurs during social media use. Based on compensatory control theory, we explore the mechanism by which cyber-ostracism affects consumers’ conspicuous consumption through the sense of control and also explore the moderating role of soc...

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Detalles Bibliográficos
Autores principales: Xu, Chonghuan, Yang, Guoqiang, Wang, Yajuan, Ding, Austin Shijun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854768/
https://www.ncbi.nlm.nih.gov/pubmed/36661578
http://dx.doi.org/10.3390/bs13010006