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Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model
This study starts from the cyber-ostracism experience that often occurs during social media use. Based on compensatory control theory, we explore the mechanism by which cyber-ostracism affects consumers’ conspicuous consumption through the sense of control and also explore the moderating role of soc...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854768/ https://www.ncbi.nlm.nih.gov/pubmed/36661578 http://dx.doi.org/10.3390/bs13010006 |