The Hometown Is Hard to Leave, the Homesickness Is Unforgettable—The Influence of Homesickness Advertisement on Hometown Brand Citizenship Behavior of Consumers

The hometown brand is symbolic of a hometown and can induce homesickness in consumers. Especially for those who live in other countries, it can stimulate their inner sense of belonging, self-identity, and effectiveness, in turn generating a series of brand behaviors and promoting sustainable brand d...

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Detalles Bibliográficos
Autores principales: Wei, Chenwen, Wang, Chao, Sun, Lili, Xu, Anxin, Zheng, Manhua
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854871/
https://www.ncbi.nlm.nih.gov/pubmed/36661626
http://dx.doi.org/10.3390/bs13010054

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854871/
https://www.ncbi.nlm.nih.gov/pubmed/36661626
http://dx.doi.org/10.3390/bs13010054

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