The Influence of Image Realism of Digital Endorsers on the Purchase Intention of Gift Products for the Elderly

Digital endorsers are already utilized extensively in various businesses. The major objective of the current study was to find out the impact of image realism of digital endorsers on the purchase intention of gift products for the elderly. We investigated this issue through three online experiments....

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Detalles Bibliográficos
Autores principales: Wang, Xiaoyi, Qiu, Xingyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854939/
https://www.ncbi.nlm.nih.gov/pubmed/36661646
http://dx.doi.org/10.3390/bs13010074

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9854939/
https://www.ncbi.nlm.nih.gov/pubmed/36661646
http://dx.doi.org/10.3390/bs13010074

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