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Optimal trade-in strategy for advance selling with strategic consumers proportion

PURPOSE: This study aimed to optimize the trade-in pricing strategy. To leverage market share, many sellers adopt trade-in strategy for advance selling, Customers can return their old products at a discount price when they buy new products. This can help increase the market share and decrease natura...

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Detalles Bibliográficos
Autores principales: Wang, Yefeng, Zhou, Li, Wu, Chuanliang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858020/
https://www.ncbi.nlm.nih.gov/pubmed/36662816
http://dx.doi.org/10.1371/journal.pone.0273124