Recommending Breast Cancer Screening to My Mum: Examining the Interplay of Threat, Efficacy, and Virality on Recommendation Intention in the Chinese Context

The burgeoning eHealth campaigns and the emerging daughter-to-mother health communication necessitate a close examination of the intricate mechanism behind recommending preventive behaviors in online settings. The present study addresses existing gaps by investigating how message characteristics and...

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Detalles Bibliográficos
Autores principales: Luo, Chen, Zhang, Zizhong, Jin, Jing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858677/
https://www.ncbi.nlm.nih.gov/pubmed/36673662
http://dx.doi.org/10.3390/ijerph20020907

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858677/
https://www.ncbi.nlm.nih.gov/pubmed/36673662
http://dx.doi.org/10.3390/ijerph20020907

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