Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour

This study aims to explore whether consumers’ attention to companies’ green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers’ characteristics, namely gender, education, and green attitudes, in their attention to companies’ green marketin...

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Detalles Bibliográficos
Autores principales: Correia, Elisabete, Sousa, Sara, Viseu, Clara, Larguinho, Manuela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858907/
https://www.ncbi.nlm.nih.gov/pubmed/36674112
http://dx.doi.org/10.3390/ijerph20021356

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858907/
https://www.ncbi.nlm.nih.gov/pubmed/36674112
http://dx.doi.org/10.3390/ijerph20021356

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