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Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour
This study aims to explore whether consumers’ attention to companies’ green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers’ characteristics, namely gender, education, and green attitudes, in their attention to companies’ green marketin...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9858907/ https://www.ncbi.nlm.nih.gov/pubmed/36674112 http://dx.doi.org/10.3390/ijerph20021356 |