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Health persuasion through emoji: How emoji interacted with information source to predict health behaviors in COVID-19 situation()

By providing health information through visual communication, public health organizations can effectively guide and persuade people to adopt healthy behaviors, which is critical in the context of public health crises. In this study, drawing upon congruity theory and the premise of visual communicati...

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Detalles Bibliográficos
Autores principales: Lin, Tingyi S., Luo, Yue
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9862709/
https://www.ncbi.nlm.nih.gov/pubmed/36712145
http://dx.doi.org/10.1016/j.ssmph.2023.101343