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Consumers’ Perceptions of the Design of Front-of-Package Warning Labels—A Qualitative Study in China

The warning label is identified as a simple front-of-package labeling format that assists consumers in making healthier food choices at the point of purchase. The color and/or shape of the design elements of the packaging labels can influence the understanding and purchase intention outcomes. This s...

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Detalles Bibliográficos
Autores principales:	Zhang, Xiaofan, Ouyang, Yifei, Yin, Xuejun, Bai, Jing, Zhang, Run, Zhang, Jiguo, Wang, Qi, Wang, Huijun
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9866720/ https://www.ncbi.nlm.nih.gov/pubmed/36678286 http://dx.doi.org/10.3390/nu15020415

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