Dense is not green: How visual density influences greenness evaluation on environmentally friendly products

INTRODUCTION: The visual design of environmentally friendly products has a strong influence on consumer decisions. The study offers a novel insight, suggesting that consumers' perceptions of environmentally friendly products may be affected by the visual density design. METHODS: Four experiment...

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Detalles Bibliográficos
Autores principales: Xiao, Chunqu, Wang, Haoyuan, Zhou, Yayu, Li, Qingyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9869244/
https://www.ncbi.nlm.nih.gov/pubmed/36698570
http://dx.doi.org/10.3389/fpsyg.2022.1035021

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9869244/
https://www.ncbi.nlm.nih.gov/pubmed/36698570
http://dx.doi.org/10.3389/fpsyg.2022.1035021

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