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Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking

This research investigated hospitality consumers’ relative preferences for utilitarian or hedonic value under COVID-19 pandemic conditions. A series of four experiments and one secondary data analysis showed that the salience of the infectious disease threat increased consumers’ preferences for hosp...

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Detalles Bibliográficos
Autores principales: Kim, Jungkeun, Kim, Seongseop (Sam), Jhang, Jihoon, Doust, Negin Ahmadi Saber, Chan, Ricky Y.K., Badu-Baiden, Frank
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9874407/
https://www.ncbi.nlm.nih.gov/pubmed/36718182
http://dx.doi.org/10.1016/j.ijhm.2023.103427