Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior

This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior. We used questionnaire survey and the target are those who having the experience of seeing the Apple’s animation advertisem...

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Detalles Bibliográficos
Autores principales: Zhang, Yipin, Yang, Yi-Chun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2023
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9875399/
https://www.ncbi.nlm.nih.gov/pubmed/36698199
http://dx.doi.org/10.1186/s40359-023-01050-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9875399/
https://www.ncbi.nlm.nih.gov/pubmed/36698199
http://dx.doi.org/10.1186/s40359-023-01050-4

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