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Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior
This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior. We used questionnaire survey and the target are those who having the experience of seeing the Apple’s animation advertisem...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9875399/ https://www.ncbi.nlm.nih.gov/pubmed/36698199 http://dx.doi.org/10.1186/s40359-023-01050-4 |