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Expensive seems better: The price of a non-effective drug modulates its perceived efficacy

Previous studies have shown that the price of a given product impacts the perceived quality of such product. This finding was also observed in medical contexts, showing that expensive drugs increase the placebo effect compared to inexpensive ones. However, addressing a drug's efficacy requires...

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Detalles Bibliográficos
Autores principales: Díaz-Lago, Marcos, Blanco, Fernando, Matute, Helena
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9879252/
https://www.ncbi.nlm.nih.gov/pubmed/36700994
http://dx.doi.org/10.1186/s41235-023-00463-4