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Expensive seems better: The price of a non-effective drug modulates its perceived efficacy
Previous studies have shown that the price of a given product impacts the perceived quality of such product. This finding was also observed in medical contexts, showing that expensive drugs increase the placebo effect compared to inexpensive ones. However, addressing a drug's efficacy requires...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9879252/ https://www.ncbi.nlm.nih.gov/pubmed/36700994 http://dx.doi.org/10.1186/s41235-023-00463-4 |