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How to achieve sustainable buyer–seller relationship in social commerce? The effect of network closure on ties evolution

The fact that most buyer–seller ties in the social commerce community are easy to form but hard to keep has brought the “social bubble” into social commerce. Following the literature streams of network closure and social commerce and based on the longitudinal dataset of an online social commerce com...

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Detalles Bibliográficos
Autores principales: Zhang, Hao, Han, Xiao, Zheng, Shiyong, Gu, Mohan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9881652/
https://www.ncbi.nlm.nih.gov/pubmed/36710740
http://dx.doi.org/10.3389/fpsyg.2022.1104770