Cargando…
An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation
Video live streaming services have reached every corner of the world through the influence of COVID-19. In this study, the business model of a video live streaming platform is examined under a structure in which both a streamer and a platform provider simultaneously have an incentive alignment and a...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9884396/ https://www.ncbi.nlm.nih.gov/pubmed/36742341 http://dx.doi.org/10.1007/s10799-023-00387-x |