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Why scapegoating can ruin an apology: The mediated-moderation model of appropriate crisis response messages in the context of South Korea
INTRODUCTION: As South Korean companies frequently use apologies for various crisis situations and pair them with other types of crisis response strategies (i.e., scapegoating), theory-driven recommendations for crisis response messages may fall short in practice. This study empirically examines the...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9885208/ https://www.ncbi.nlm.nih.gov/pubmed/36726498 http://dx.doi.org/10.3389/fpsyg.2022.1082152 |