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Can signal delay and advertising lead to profit? A study on sporting

INTRODUCTION: Live sporting event streaming (LSES) is becoming popular not only among consumers but also among sponsors. At the same time, influenced by China’s convenient mobile terminals, the paid membership system for live broadcasting has also attracted the attention of marketers and scholars. T...

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Detalles Bibliográficos
Autores principales: Wu, Yannian, Yim, Brian H., Lu, Chaoyun, Mao, Luke, Zhang, James J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9887122/
https://www.ncbi.nlm.nih.gov/pubmed/36733885
http://dx.doi.org/10.3389/fpsyg.2022.1028117